Building your Personal Brand
Did you know that branding isn’t restricted to companies or goods? It applies to professionals too.
Establishing and maintaining a successful career in accountancy requires more than academic achievement -a successful career is underpinned by a carefully curated professional profile- your 'Personal Brand'. A personal brand represents your principles and values and the ways in which you uphold them . It represents performance and service standards that others can expect from you and a map to your future talents.
Personal branding can be what sets you apart from equally qualified and experienced professionals, making you the employee that leading employers want to hire.
Author: Chantal Haynes- Curley