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March 2024
Ansoff's Matrix as a Tool for Identifying Strategic Growth Options

Ansoff's Matrix as a Tool for Identifying Strategic Growth Options

Article by Réidin Ní Aonghusa on behalf of the CPA Examinations Team for Strategic Level Strategy & Leadership, February 2024

This article describes the Ansoff product/market growth matrix and explain how it can be used as a framework for generating directions for organizational growth.