Brand – A New Identity
It is the remit of CPA Ireland as an accountancy body to attract new generation students to the accountancy profession. This new contemporary brand will positively differentiate CPA Ireland in the market place and will be attractive to next generation students to underpin growth in CPA Ireland and the profession.
The new brand is informed by research which was conducted amongst members, students, employers, prospective students and other stakeholders. The strengths identified during the process were that CPA Ireland and its members and students are flexible, supportive and accessible, brand strengths which we will build on in the future.
The conjoined sections of the new logo represent an ever developing pathway that provides members and students with the best tools, supports and services for their career journeys.
Full details on the CPA Ireland mission, vision and purpose can be found here
The new CPA Ireland website is built on the latest technology and will be the primary information portal for members, students and prospective students.
Through research with members and students, it was identified that the resources contained on the website including technical, business and study supports were deemed extremely valuable and these areas have all been enhanced on the new website.
The brand theme ‘Go anywhere with CPA Ireland’ is represented by highlighting the flexible pathways and career opportunities that are on offer with a CPA membership.
A new online registration process will make the process of registering as a student with CPA Ireland a simple one and can be completed in less than ten minutes. Full details on how to register as a student can be found here
The ease with which members can complete their CPD hours with CPA Ireland has been improved with the introduction of the CPD choices section under your My CPA profile on the new website. This addition enables members to choose which CPD courses they wish to be contacted about which will both reduce the number of emails members will receive and provide a more personalised and efficient CPD selection process.
To view the new CPA Ireland website visit www.cpaireland.ie