This September, CPA Ireland will be running both a digital and radio campaign to further increase the brand awareness of CPA Ireland members and firms in the SME market and will highlight the value that CPAs contribute to businesses in Ireland.
As members have a vast geographic spread the radio campaign will run on both national and regional stations.
New Member Firm window stickers updated with the new brand were sent to all firms along with tips for leveraging the campaign and tips for increasing online presence, with or without a website and social media tips.
The team at CPA Ireland have been working with members in Practice to develop strong, coherent value propositions and based on this research, the theme of the campaign will be ‘Take your Business Anywhere with a CPA’. Full details of these value propositions can be seen on www.cpaireland.ie/Find-a-CPA
Pictured at the launch of the "Take your business anywhere with a CPA" campaign, Gearoid O'Driscoll, President, CPA Ireland, Gillian Peters, Director of Business Development, CPA Ireland and Eamonn Siggins, CEO, CPA Ireland.