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A Picture is Worth a Thousand Words

"Visual images are integral elements within organisational annual reports, with their use conveying information about an organisation’s intangibles which cannot be conveyed by numbers and words. However, research on visual images in the annual reports of not-for-profit organisations (NFPOs) for whom visual images may have a significant bearing on the organisation’s ability to portray the worthiness of its objectives, its impact and the need for additional donations and funding is sparse. This research seeks to help fill that void by examining use of visual images in the annual reports and annual reviews of Irish overseas aid organisations. The analysis aims to bring attention to the way that these organisations use visual images to engage with or influence debates on areas such as the complex issue of internal coherence, their advocacy roles and their relationships with beneficiaries, donors, the media and the public." 

- Prof. Ciaran Connolly, Queen's University Belfast

Click here to access this report. This is an executive summary of the paper - should you wish to obtain a copy of the full academic paper please contact CPA to request this. 


Prof. Ciaran Connolly, Queen's University Belfast

Ciaran Connoll Queens University BelfastCiaran Connolly is a Professor of Accounting at Queen’s University Belfast. His main area of research is in the field of public services, particularly the financial and performance measurement aspects of the charity and public sectors. Ciaran has published in the areas of charity accounting, the private finance initiative/public private partnerships and resource accounting and budgeting.